X-bit Labs noticed that HP has posted an advertisement about the future of its personal systems group (PSG), in which it calls the division a $40 billion startup. The ad claims PSG has the spirit of a startup and the security of HP.
With a series of advertisements, HP wants to send the world a clear message: the new organization would be a $40 billion business with the agility and freedom of a start-up. The prospect is very exciting for the new HP PSG company and is rather formidable for the industry. A PC maker of that size, which will no longer be locked into HP’s policies and hurt by slow corporate decision making can easily rival and conquer almost any PC maker out there.
“Our preferred course to harness our vision of the future is to build a separate, more agile company. It is time to think like a startup again. It's time to be nimble and revolutionary. It's time again for world-changing innovation. And so, it's time we realized we're at a crossroads in an evolving HP,” said Todd Bradley, executive vice president of HP.