FUD Zilla reports Microsoft has lost $5.5 billion on keeping its Bing division online since the search engine was launched in mid-2009:
CNN is reporting that Redmond keeps losing between $550 and $700 million a quarter on the search engine, and there doesn’t seem to be much light at the end of the tunnel. Depending on whom you ask, Bing currently commands a 27 percent or 14.7 percent share in the search market. Google reigns supreme with 64.8 percent, down just 0.2 percent from the 65 percent it held when Bing was launched.
The fact that more than half of Bing’s share comes from cannibalizing Yahoo doesn’t bode well for Microsoft, either. Microsoft still believes it can come up with innovative features and compete with Google in the long term.