Yesterday, following Amazon.com, Inc.'s (AMZN) big tablet reveal, Gene Munster, a Piper-Jaffray analyst known for his estimates of Apple, Inc.'s (AAPL) sales, sent out a research note comparing the profitability of Apple's $500 iPad 2 with Amazon's $200 Kindle.
Mr. Munster estimated that the iPad 2 was turning a profit of 30 percent of its MSRP, while Amazon would lose $50 per Kindle Fire sold. However, he didn't provide a specific source of his figures or much of an explanation.
Amazon selling Kindle Fire at $50 loss?
Posted on Thursday, September 29 2011 @ 23:07 CEST by Thomas De Maesschalck
Piper-Jaffray analyst Gene Munster guesstimates Amazon is selling its new Kindle Fire tablet at a loss of $50 per unit, while Apple is selling its $500 iPad 2 with a profit of $200. The reason for this is that Amazon wants to gain marketshare and hopes to make up the difference with profits on its content sales.