AMD sees little future in ultrabooks

Posted on Monday, October 03 2011 @ 22:29 CEST by Thomas De Maesschalck
X-bit Labs writes AMD does not consider Intel's ultrabook initiative as an imminent success. The chip designer intends to offer competitive chips, but believes ultrabooks will have a hard time competing against Apple's MacBook Air.
Intel wants ultrabooks to employ its latest-generation microprocessors, use latest technologies available from other developers and still maintain relatively low costs. But AMD believes that there are many ways to address the market of ultra-portable mobile PCs: some may want extremely cheap netbooks with extended battery life and other may want to have powerful multimedia capabilities.

“We have been on the market with our ultra-thin strategy for some time. We have always believed there was a sweet spot in the market: the extreme sort of portability with beautiful aesthetic and very thin designs. […] We have Llano silicon solution today that delivers as good or better battery life than Intel and better all around visual experience. […] The Brazos platform [for low-cost systems] has been a runaway success for AMD,” said John Taylor, the director of client product marketing and software at AMD, in a brief interview with X-bit labs.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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