Word has reached the Wall Street Journal that Google has set $100 million aside to develop original content for dozens of new YouTube channels:
YouTube hopes to roll out the new channels next year, according to the report, which cited unidentified people familiar with the matter. The Web giant is near deals or has already reached agreements with skateboarder Tony Hawk and media companies Warner Bros. and News Corp.'s ShineReveille, the company that produces "The Office" and "Ugly Betty." Other expected partners include FremantleMedia, BermanBraun, IAC's Electus, Everyday Health, Iconic Entertainment, Anthony Zuiker, and DECA.
The company will reportedly recoup the advances by selling advertising to run with the content and eventually share that advertising revenue with the content partners.