Bloomberg reports Intel is no longer pursuing the TV market after failing to gain a foothold in the market with its Atom processors. The company will continue supplying chips to TV set-top box makers, but will move resources to a group focused on tablet computers.
“This is a business decision where we’re taking those resources and applying them to corporate priorities,” she said. The company decided that engineers at its Digital Home Group should focus more on tablets, smartphones and a new category of laptops, which Intel is calling Ultrabooks, she said.
By walking away from TVs, Intel is exiting part of a market that Chief Executive Officer Paul Otellini targeted as he sought to lessen the company’s reliance on personal computers. Intel has won set-top box orders from Comcast Corp. (CMCSA), the largest U.S. cable company, and some European television service providers, and has supplied chips for Google Inc.’s Google TV devices made by Sony Corp. and Logitech International SA.