ASUS and Gigabyte unable to meet 2011 motherboard shipment targets

Asustek Computer and Gigabyte Technology, facing weak market demand in Europe, the US and China, are expected to fail to achieve their motherboard shipment goals for 2011 and only ship 22 million and 17.5-18 million units, respectively, about one million units less than their original targets, according to sources from motherboard players.

Although Intel is already set to launch its upcoming Sandy Bridge E-based CPUs and X79 chipsets for the high-end market in the middle of November to help attract consumers, due to leaked information that Intel will launch upgraded Sandy Bridge E C2 CPUs and upgraded chipsets only two months after, consumers are likely to wait until the upgraded models are launched.