DigiTimes reports Apple is expected to introduce new MacBook Air laptops in Q1 2012. These systems will directly compete against ultrabooks from PC brand vendors, and in the meantime existing MacBook Air systems will receive a price cut:
Commenting on Apple's move, sources from retail channels pointed out that Apple will start dropping the price of its existing MacBook Airs before launching its series and the promotion could further boost Apple's share in the global notebook market.
For the year-end holidays, several channel retailers in the US and Europe have dropped their MacBook Air prices to attract consumers. Online shopping site MacMall saw 11.6-inch 64GB MacBook Air drop from US$999 to US$939.94, while Best Buy is offering the same model at an even lower price of US$849.99. Other models such as the 128GB version 11.6-inch MacBook Air and 128GB/256GB 13.3-inch models are being offered with a discount of US$79-101.