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Acer plans more ultrabook price cuts

Posted on Friday, December 02 2011 @ 22:13:56 CET by

DigiTimes reports Acer expects it will be able to drop its ultrabook prices from $1,000 currently to around $799-899 in the second quarter of 2012. For 2013 the computer maker expects a fall to around $499.
Acer expects its ultrabook prices will be able to drop from US$1,000 currently to US$799-899 in the second quarter of 2012, a decline of 20%, and will drop further to US$499 in 2013 as other PC brand vendors will all start mass shipping ultrabooks in 2012, according to company president Jim Wong.

Acer currently ships 100,000 ultrabooks each month and is expected to achieve its goal of shipping 250,000-300,000 units by the end of 2011.

As for hard drive shortages, Wong expects Acer to only suffer a supply gap of 10-15% in the fourth quarter, far less than the overall supply gap of 30-35% estimated by hard drive players, which market watchers believe is due to hard drive players providing supply priority to brand vendors.



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