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Microsoft no longer wants keynote or booth after CES 2012

Posted on Thursday, December 22 2011 @ 13:58:24 CET by


Engadget reports Microsoft announced this will be the last year that it will have a keynote or booth at the CES expo in Las Vegas. The company claims it's due to bad timing, because CES generally doesn't align with Microsoft's product news milestones.
Microsoft has just announced that its final CES keynote will happen in 2012. After that?

"We'll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won't have a keynote or booth after this year because our product news milestones generally don't align with the show's January timing."

That's according to Frank X. Shaw, VP of Corporate Communications at Microsoft, who goes on to say that this industry is moving fast and changing even faster, and in an effort to attack the needs and demands of consumers in a hastier fashion, it simply cannot be held to a yearly schedule where one major show dictates the timing of a given release. It's important to note that Microsoft isn't pulling out of CES entirely -- you'll still find plenty of staffers roaming the show floor and cutting deals in the backrooms of Vegas-area hotels, but it won't be investing in a huge booth prescence after January.




 



 

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