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ASRock aims to sell 10 million motherboards in 2012

Posted on Friday, December 23 2011 @ 22:17:42 CET by

DigiTimes heard ASRock has set a shipment goal of 10 million motherboards for 2012. This year the company expects to ship 7.8 million units, about 13.3 percent short of the 9 million unit shipment target ASRock set last year.
With shipments of 1.9 million motherboards in the fourth quarter, ASRock will ship 7.8 million units in 2011, 13.3% short of the goal of 9.0 million units and becoming the third largest among Taiwan-based vendors next to Asustek Computer and Gigabyte Technology, the sources indicated.

While the market segment of profitable high-end motherboards has been dominated by Asustek and Gigabyte in recent years, ASRock has emerged with lower prices but competitive product performance since 2011, the sources pointed out.



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