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MSI notebook unit to focus on gaming models

Posted on Friday, January 13 2012 @ 21:50:11 CET by


MSI senior vice president Henry Lu announced the company's notebook business is now focused on gaming models because these systems are more profitable:
Sources from the notebook industry pointed out that MSI's notebook shipments in 2011 decreased by at least 60% from 2010, while its all-in-one PC shipments in 2011 were also 70% below its original target, causing MSI to start reconsidering its personnel and product line up strategies.

Compared to the notebook business, MSI's motherboard business continues to perform steadily, while its graphics card business also seeing improvements in both shipment volume and ASPs, with ASPs even having a chance to break US$100, an increase of about 10%.




 



 

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