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Acer to get aggressive this year

Posted on Tuesday, January 31 2012 @ 20:35:38 CET by

DigiTimes reports Acer will go into attack mode this year to push its ultrabook, notebook, tablet and smartphone segments. The move was lined out by Acer chairman JT Wang at the company's ceremony for the Lunar New Year.
Among the four major segments, Acer will be most aggressive about ultrabooks and is set to launch four new models in the second quarter and in the third quarter, Acer plans to launch models with a price of US$699-799.

For the future, Acer president Jim Wong pointed out that the company will adopt a passive strategy over pricing and will no longer compete through price with user experience and demand to become the new the major selling points.

As for the tablet PC market, Wang believes that the high-end and low-end segments are being dominated by Apple and Amazon, respectively and Acer will focus on the US$299-499 mid-range price market, a segment with estimated shipment scale of about 10-20 million units.



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