East expects ARM to beat its rival graphics IP licensor Imagination Technologies Group plc in digital television in 2012 to achieve 70 percent market share of those televisions with embedded graphics capability.
The Mali product line was formed by ARM around the acquisition of Norwegian graphics cores developer Falanx Microsystems AS in 2006. East and other ARM executives often talk about a four year period that it can take to get from license to revenue for its cores, so achieving sales revenue in 2011 and competing with Imagination was important to ARM.
ARM: Mali to shine in smart TV market
Posted on Wednesday, February 01 2012 @ 21:01 CET by Thomas De Maesschalck