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ARM: Windows could beat Android in tablet market

Posted on Wednesday, February 01 2012 @ 22:10:08 CET by

ARM CEO Warren East says Microsoft's Windows 8 stands a good chance of beating Android in the tablet market:
East said that Vole may have some potential advantages over Android particularly now it is going to run on chips lovingly designed on ARM. East told CNET that Microsoft's brand recognition among consumers was a lot better than Androids and this could mean that they would go for that brand. He said consumers are familiar with Microsoft and very familiar with Windows and they're less familiar with an Android environment. East added that it will be interesting to see how Microsoft exploits that advantage, but I think that's a fundamental difference. He believes Android tablet sales will eventually take off as there were similarities between what happened with smartphones.

When Android phones were introduced, there was a lot of hype and nothing happened then a few years later--two years later--half a million units a day, 700,000 units a day and aAndroid phones now are successful. East thought that everyone should give Android tablets a little bit more time. He did not think that Intel would be able to dent the smartphone or tablet market.



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