"What if you get a large player across tablets, maybe even across smartphones. laptops, desktops, smart televisions? [That player] is creating a chip solution [that weds x86 IP with theirs], that may change the way people buy things in the future," added Mr. Read.
While Mr. Read did not name the company interested in AMD's products, there are only two leading firms producing both traditional and media tablets: Apple and Samsung. Which of them are going to use AMD's was not disclosed at the conference.