DigiTimes reports SanDisk has cut pricing of its memory cards and USB flash drives, following Monday's news that Kingston lowered the pricing of its NAND flash memory products by up to 15 percent.
SanDisk remains the world's largest vendor of flash-based memory cards with an about 40% market share, the sources indicated. Initiating a price-cutting strategy is purposed to boost sales volume and maintain the company's leading market share, the sources said.
Kingston reportedly has launched its first-wave price reduction especially in emerging market, which is aimed at growing its presence in the global NAND flash product segment. But the company responded saying its price adjustments are to coordinate chip suppliers' shift to more advanced 2Xnm production technologies.