Ultrabook pricing getting axed to make room for second-gen

Posted on Tuesday, February 07 2012 @ 22:45 CET by Thomas De Maesschalck
Retail channel sources informed DigiTimes that ultrabook makers including Acer, Lenovo and HP have dropped the pricing of their ultrabooks in preparation of upcoming Ivy Bridge based models. Despite all the hype, it still seems unlikely that Intel's ultrabook product category will reach a 40 percent marketshare by the end of the year though.
Acer's S3 ultrabook equipped with a hard disc drive has already seen its price drop to US$799 in North America, while Lenovo and HP's ultrabook prices also recently dropped 25% and 21%, respectively. HP is already set to launch its new Ultrabook Envy Spectra 14 in Taiwan this week with Acer and Lenovo's new ultrabooks are set to release in the second quarter.

Although ultrabooks are unlikely to achieve Intel's goal of having a share of 40% in total notebook shipments by the end of 2012, as more new ultrabook products will appear in the retail channel, the average price should quickly drop to US$699-799 in the second quarter from the current US$1,000 price, the sources noted.

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