KitGuru reports Deepcool is gunning for Noctua, you can read it over here.
Almost never spotted in the wild, Noctua engineers have been responsible for some of the finest sandwiches [sorry, coolers - Ed] in human history. If you catch a glimpse of Zardon in the lab, with his 2600k nuts clocked past 5GHz and the breeze from the cooling solution blowing his hair back, then you can be sure it will be a Noctua. But a small outfit from Beijing wants to change all that. Enter the DeepCool.