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Samsung no longer believes in 3D TV

Posted on Wednesday, February 15 2012 @ 20:44:49 CET by

In an interview with Belgian magazine Knack, Tristan van Overbroek, consumer electronics manager at Samsung, revealed that the company no longer believes in 3D TV.

Samsung will continue to offer 3D as a feature on its high-end television screens, but all marketing efforts to promote 3D will be ceased because the company realises that consumers aren't interested in 3D TV.

A recent Dutch study revealed that only 6 percent of consumers is willing to pay for a 3D TV, and that only 20 percent is potentially interested in the technology.



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