Intel set a goal of capturing 30 percent or even 40 percent of the notebook market with its ultrabooks this year, but it looks like this will be impossible to achieve. DigiTimes heard ultrabook sales are estimated to account for just 20 percent of laptop sales this year, and that ultrabooks are less desirable in Europe:
Consumers in Europe prefer notebook models of 15-inch or more, the sources said. Of notebooks available for sale in the global market currently, 40-45% are 15-inch models but there are no 15-inch ultrabook models, 35-40% are of 14-inch models and only Hewlett-Packard has launched a 14-inch ultrabook, the Envy 14 Spectre, but its price is as high as US$1,399.99, the sources indicated.
In addition, ultrabooks have so far been launched to test market response and if vendors want to increase sales, they have to lower prices from US$1,000 to US$699, the sources pointed out.