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ASUS will not be at CeBIT showfloor

Posted on Thursday, February 23 2012 @ 17:18:16 CET by

DigiTimes reports Asustek will not have a booth at this year's edition of CeBIT. Instead, the company will use a nearby place (such as a hotel room) to show off products to clients and media.

Unfortunately, it seems other motherboard makers are also neglecting the show. MSI will have a smaller presence at the show than previous years, and ASRock and Biostar will also have only a small booth. It seems the firms are turning their attention to the Computex show in Taiwan.
CeBIT used to one of the major IT shows worldwide and was an important event to help vendors land orders from clients in Europe, but since the Internet is becoming the standard method for communication, while the bond crisis in Europe is still unsolved, the number of participants and buyers at the show has been dropping rapidly.

Motherboard vendors also noted that PC and motherboard related players are now placing their focus on Computex in Taiwan with upstream players such as Intel, AMD and Nvidia, all expected to participate.



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