Dell president of enterprise solutions Brad Anderson told the audience at a launch event of new enterprise hardware in Twickenham, West London, that Dell is no longer a PC company, but an IT company. The change in vision reflects the shift in the company's sales, Dell is struggling in consumer sales but seeing growth in enterprise markets.
Speaking at the launch of new enterprise hardware at an event in Twickenham, West London today, the president of Dell's enterprise solution group Brad Anderson said: "We're no longer a PC company, we're an IT company."
"Dell's changing very quickly," he added. "We are dramatically changing the make-up of our business."
"It's no longer about shiny boxes, it's about IT solutions [that let companies drive efficiencies]," he added.
The move follows Dell's creation earlier this year of a software division, echoing the strategy HP attempted last year, buying British business software firm Autonomy and considering spinning off its PC making business.
