"The sheer volume of data being produced by Twitter represents a huge challenge for companies trying to extract insights from past events," says DataSift CEO Rob Bailey.
"Historics solves this problem, providing businesses with a platform to intelligently filter and extract meaning from two years' Twitter data."
Every tweet, says Datasift, is 'enriched' with details including sentiment, topics, web-links, location and social media influence. Those who buy the data, it says, can analyze trends in customer conversations and identify market influencers.
"With Historics we've democratized and simplified how businesses can unlock insights from billions of social conversations," says Datasift founder and CTO Nick Halstead.
Twitter to sell its data to analytics firm
Posted on Wednesday, February 29 2012 @ 14:29 CET by Thomas De Maesschalck