Twitter to sell its data to analytics firm

Posted on Wednesday, February 29 2012 @ 14:29 CET by Thomas De Maesschalck
TG Daily delivers news that Twitter has signed a deal with UK-based analytics company Datasift to sell the content of tweets going back over the last two years. According to Datasift, nearly thousand firms have already signed up to access the Twitter Historics data, which promises to be a gold mine for marketeers.
"The sheer volume of data being produced by Twitter represents a huge challenge for companies trying to extract insights from past events," says DataSift CEO Rob Bailey.

"Historics solves this problem, providing businesses with a platform to intelligently filter and extract meaning from two years' Twitter data."

Every tweet, says Datasift, is 'enriched' with details including sentiment, topics, web-links, location and social media influence. Those who buy the data, it says, can analyze trends in customer conversations and identify market influencers.

"With Historics we've democratized and simplified how businesses can unlock insights from billions of social conversations," says Datasift founder and CTO Nick Halstead.

Loading Comments

Use Disqus to post new comments, the old comments are listed below.

Re: Twitter to sell its data to analytics firm
by Anonymous on Wednesday, February 29 2012 @ 15:14 CET
Let the spamming begin!

That is what you get for being a twit.