Project Phenix: transfer of protected HD movies across multiple devices

Twentieth Century Fox Home Entertainment, Warner Bros. Home Entertainment, SanDisk and Western Digital have revealed project "Phenix, an initiative that will give consumers an easier and faster way to organize, store and move their high definition digital movies and TV shows across multiple devices. In addition to local storage, the content will also be backed up via the UltraViolet industry standard as well as other cloud-based services.

The project is being developed by the newly formed Secure Content Storage Association (SCSA), which will create and license solutions that secure high definition and other premium copyright-protected content on local and portable hard drives, flash memory products such as USB flash drives, SD cards and solid state disk drives (SSDs). Once content is downloaded to a hard drive or NAND flash storage device, it could then be accessed, online or offline, on any SCSA-enabled device such as a connected TV, laptop, Blu-ray player, tablet, mobile phone or game console. The optimized content will be made easily available for purchase via digital download, digital files bundled with physical media, kiosks in retail stores, or other means of secure digital delivery.