The new branding is obviously meant to slough off the single platform connotations that "Android Market" carried and invite more Windows and iOS users, and even the playing field with Amazon, whose own cross-platform app/music/video/bookstore is the default shopping option in the Kindle Fire Android tablet, a runaway hit for the retailer.
"Play Anywhere…Google Play has something for everyone…" the site's documentation clearly says. If the Kindle Fire can creep on the Android Market, then Google Play can do the same thing right back, and on Apple's iTunes too.
Google Android Market becomes Google Play
Posted on Tuesday, March 06 2012 @ 21:06 CET by Thomas De Maesschalck