BetaNews reports Google's Android Market is now known in the US as Google Play. The name change is designed to reflect the variety of content in the store (apps, music, video, books), other than that there aren't any changes.
The new branding is obviously meant to slough off the single platform connotations that "Android Market" carried and invite more Windows and iOS users, and even the playing field with Amazon, whose own cross-platform app/music/video/bookstore is the default shopping option in the Kindle Fire Android tablet, a runaway hit for the retailer.
"Play Anywhere…Google Play has something for everyone…" the site's documentation clearly says. If the Kindle Fire can creep on the Android Market, then Google Play can do the same thing right back, and on Apple's iTunes too.