Hollywood cooks up new DRM scheme to let you pay more

Posted on Monday, March 19 2012 @ 13:05 CET by Thomas De Maesschalck
Hollywood firms have developed UltraViolet, a new service for digitally streaming movies and TV shows to multiple devices. Sounds like a good idea, but unfortunately it's just a new DRM scheme that lets you pay once more (or several times more) for content you already own. Full details at CNET.
Let's start with UltraViolet via Wal-Mart. The plan is that you can bring in old DVDs you own and, for a fee of between $2 and $5 per DVD, you can buy yourself digital streaming rights to those movies.

The streaming happens through Wal-Mart's Vudu service, which is available on only about 300 devices--and zero Android devices. It's available on iPad, but if you stood in line for a new iPad with an amazing Retina Display, prepare for disappointment. Vudu on iPad is not in high-def.

You'll need to sign up for a free Vudu account for access, and you might end up needing to buy a new Blu-ray player, one of a handful of connected TVs that support the Vudu app, a Microsoft Xbox 360, or a PlayStation 3 to stream the content to your TV. Oh, and if the Vudu catalog doesn't have a license to the movie, you might be out of luck, in which case you'd have to go find and stream your new digital copy of your DVD from a separate UltraViolet library, which requires a second sign-up process. Oh, and TV shows are excluded...


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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