DV Hardware - bringing you the hottest news about processors, graphics cards, Intel, AMD, NVIDIA, hardware and technology!

   Home | News submit | News Archives | Reviews | Articles | Howto's | Advertise
 
DarkVision Hardware - Daily tech news
November 15, 2018 
Main Menu
Home
Info
News archives
Articles
Howto
Reviews
 

Who's Online
There are currently 163 people online.

 

Latest Reviews
Arctic BioniX F120 and F140 fans
Jaybird Freedom 2 wireless sport headphones
Ewin Racing Champion gaming chair
Zowie P-TF Rough mousepad
Zowie FK mouse
BitFenix Ronin case
Ozone Rage ST headset
Lamptron FC-10 SE fan controller
 

Follow us
RSS
 

Google patents mobile ads that monitor noise, temp and light

Posted on Saturday, March 24 2012 @ 00:25:08 CET by


The Register noticed that Google has filed a patent for mobile ads that not only track your current location, but also the local temperature, ambient sound levels and light levels to better target advertisements.
The ideas outlined in the patent are pretty obvious - selling coats to people who are cold, advertising skiing holidays to those who are hot, or picking up the background noise during a call to establish one is attending a sports event - but the blogosphere is up in arms about the potential invasion of privacy despite the fact that Google is promising to let people opt out, and that it's only a patent, or that this could easily be a step too far for the advertisers who fund the chocolate factory.

If one is using an Android phone then Google probably already knows where one is, and who one is, and has analysed one's communications and browsing habits. Letting the Chocolate factory know where one sets the thermostat seems like a tiny thing, but (far more importantly) it doesn't seem like something advertisers would pay a premium for.




 



 

DV Hardware - Privacy statement
All logos and trademarks are property of their respective owner.
The comments are property of their posters, all the rest © 2002-2018 DM Media Group bvba