A study by Newzoo found that the number of mobile gamers in the US has reached 100 million:
Newzoo says 69 percent of U.S. mobile gamers play on a smartphone, while 21 percent play on a tablet, and 18 percent play on an iPod Touch. The firm’s latest trend report claims 13 percent of all time spent on games worldwide in 2011 was on a mobile device, totaling more than 130 million hours a day.
The firm also estimates that 9 percent of total game spending last year was on mobile titles and says the free-to-play (F2P) business model is increasingly converting players into continuous payers. F2P games already account for 90 percent of mobile game spending in the U.S., Newzoo says. In February, the five top-grossing titles were all free, with Dragonvale, Smurfs’ Village, and Zynga Poker topping the charts. Paid games enter the top five at launch, Newzoo says, but drop out within a month. Newszoo says it’s proof that monetizing games as a free service can provide a more continuous and higher revenue stream.