Posted on Tuesday, April 10 2012 @ 17:26 CEST by Thomas De Maesschalck
Forget The Box
claims the bills of materials (BOM) of Nintendo's Wii U console is estimated to be around $180, and that the controller has a component cost of no more than $50. The estimated retail price of the Wii U is anticipated to be no less than $300.
“Cutting production costs to maximize profits is Nintendo’s main concern with the Wii U. They are cutting costs in the Wii U’s hardware to build back confidence in investors. Nintendo wants investors to view Wii U as a less risky proposition. ”
The new NFC capabilities for each new Wii U controller costs no more than $5 to implement, and the prices of NFC implementation in mobile devices is expected to fall below $1 in the near future. Our source explained: “NFC capabilities are a drop in the bucket for Nintendo. As NFC becomes more mainstream in mobile devices, the price for NFC implementation will rapidly decline. Nintendo is jumping on NFC because of a projected cost decline in the technology.”
