HardwareCanucks claims pricing of AMD's Radeon HD 7970 is anticipated to drop to $470 - $490 within the next few days. When NVIDIA launched its GeForce GTX 680 for $499 some found it strange that AMD decided to stick to its $549 MSRP for the Raden HD 7970, but it appears AMD wasn't convinced last month that the GeForce GTX 680 would steal many sales due to its limited availability. This has changed though, and as the Radeon HD 7970 drops in price it's likely that AMD's other Radeon HD 7000 cards will also receive a price cut.
At the time, we surmised that the only thing which would effectively push AMD to lower prices would be either improved GTX 680 availability or the possible release of lower priced Kepler derivatives. It looks like AMD’s bean counters may know something we don’t. If our moles are correct, the HD 7970 and possibly other cards in the HD 7000-series lineup are about to get a price cut.
The whispers we have heard from a number of sources peg the HD 7970′s new price at some point between $470 and $490 within the next few days. In our books, this would put AMD’s Tahiti XT in a favorable position against the GTX 680, particularly when the board partners’ numerous overclocked and custom cooled versions are taken into account.