DigiTimes reports Samsung is trying to persuade Intel to launch its DDR4-supporting platforms ahead of the planned 2014 schedule. The site heard one of the main reasons for this is that production of DDR3 chips is now unprofitable due to low prices.
Currently only Samsung and Hynix Semiconductor have completed the development of DDR4 products, and are getting ready for the transition to the next-generation memory standard, the observers noted.
Despite a recent rally amid concerns that Elpida Memory's possible exit from the segment might cause global DDR3 supply to shrink, prices for the mainstream PC memory have fallen rapidly since late 2011. Oversupply remains in the market despite speculation that the number of industry players will reduce causing tight supplies, the observers indicated.
The transition to DDR4 could be the only way that the DRAM industry is able to climb out of its trough, the observers suggested. The transition to the new memory-chip standard is expected to take place at a faster pace than the previous transition from DDR2 to DDR3, which took about three years to complete, the observers believe.