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Notebook makers to push ultrabook-like notebooks

Posted on Thursday, April 26 2012 @ 16:49:24 CEST by

DigiTimes reports notebook makers plan to offer ultrabook-like notebooks as major product line, while promoting ultrabooks as high-end products due to their higher cost. The site heard the pricing of second-generation ultrabooks will be around $1,000 when they hit the market in early June.
The high prices of second-generation ultrabooks which are set to appear in early June of around US$1,000 are unlikely to help them win-over consumers; therefore, notebook vendors plan to launch ultra-like notebook models with lower prices along with the new ultrabooks to help boost sales, according to sources from the upstream supply chain.

Acer is reportedly set to push 13- to 15-inch ultrabooks and Asustek plans to announce two ultrabook models featuring 11- and 13-inch IPS panels shortly.

Since the second-generation ultrabooks are still facing difficulties to lower costs, notebook brand vendors plan to promote the new ultrabooks as their high-end products and will push ultra-like notebook models as major product line.



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