Market research firm Strategy Analytics reports Samsung is now world's largest smartphone vendor. The South Korean giant reached a market share of 31 percent in Q1 2012 as its sales skyrocketed 253 percent year-over-year to 44.5 million units.
Apple on the other hand fell to a second position, with 35.1 million smartphone sales they captured 24 percent of the 145 million smartphones that shipped in the first quarter. Nokia is the third largest smartphone maker, but they saw their marketshare collapse from 23 percent in Q1 2011 to just 8 percent in Q1 2012.
Alex Spektor, associate director at Strategy Analytics said this was due to a surge in demand for Samsiung's Galaxy models such as the Galaxy Note, Galaxy S II and Galaxy Y. However we're taking the news with a pinch of salt considering Samsung's particularly vague announcements in the past. Last August Samsung said it would no longer release phone sales data.
Nevertheless, Ovum analyst Adam Leach advised that the results could be a direct result of Samsung becoming "the poster child for Android smartphones". He said, "The company's Galaxy range has proven a hit with consumers, and Samsung has leveraged its manufacturing and distribution prowess to meet the consumer demand and in the process has become the Android supplier of choice for operators and other retail channels."