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Lower Sandy Bridge prices to boost demand in emerging markets

Posted on Tuesday, May 29 2012 @ 17:26:14 CEST by

DigiTimes reports Intel plans to cut prices of its Sandy Bridge processors to boost PC demand in emerging markets:
Intel has begun to launch Ivy Bridge processors but has not yet lowered prices of Sandy Bridge models as it did before when replacing platforms; therefore, sources from motherboard players pointed out that if Intel lowers prices for Sandy Bridge processors in June-July, it will be conducive to boosting demand for PCs in emerging markets.

The sources pointed out that motherboard demand in Europe has been greatly affected by the bond crisis and the motherboard market is currently relying mainly on emerging markets such as China, Brazil and Southeast Asia to maintain shipments.



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