AMD director of Global Product Marketing John Taylor told DigiTimes that his company targets the $599 to $899 range for APU-based ultrathin laptops, while Intel ultrabook mainstream prices now range around $749 to $1,499.
Currently, Intel ultrabook mainstream prices range around US$749-1,499, while AMD is targeting a price range for ultrathin notebooks at about US$599-899, said Taylor; however, actual market prices will be decided by partners and there may be US$549 ultrathin notebooks in the future.
Taylor believes that only Apple or Sony have a chance to price their ultra-thin notebooks beyond US$899 and still attract consumers; therefore, AMD is currently focusing on the mainstream market segment that has better sales volumes with price ranges below US$899, and will boost its ultrathin notebook platform's demand with the strong performance/price ratio, Taylor added.
For tablet PCs, Taylor pointed out that the Z-series APU codenamed Hondo, will appear along with Windows 8. Although the company has not yet set the price range for related products, it is unlikely to go beyond US$899.