AMD APUs to target $599-$899 ultrathin laptops

Posted on Friday, June 08 2012 @ 14:48 CEST by Thomas De Maesschalck
AMD director of Global Product Marketing John Taylor told DigiTimes that his company targets the $599 to $899 range for APU-based ultrathin laptops, while Intel ultrabook mainstream prices now range around $749 to $1,499.
Currently, Intel ultrabook mainstream prices range around US$749-1,499, while AMD is targeting a price range for ultrathin notebooks at about US$599-899, said Taylor; however, actual market prices will be decided by partners and there may be US$549 ultrathin notebooks in the future.

Taylor believes that only Apple or Sony have a chance to price their ultra-thin notebooks beyond US$899 and still attract consumers; therefore, AMD is currently focusing on the mainstream market segment that has better sales volumes with price ranges below US$899, and will boost its ultrathin notebook platform's demand with the strong performance/price ratio, Taylor added.

For tablet PCs, Taylor pointed out that the Z-series APU codenamed Hondo, will appear along with Windows 8. Although the company has not yet set the price range for related products, it is unlikely to go beyond US$899.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



Loading Comments