DigiTimes talked to Wintel laptop makers and heard that they're relieved about Apple's new MacBook as they believe the innovation is not as strong as in Apple's previous models, and that it's not a major threat for ultrabooks. Full details over here.
The vendors pointed out that the new MacBook Air features the same industrial design as its predecessors and are only upgraded in processors; as a result, they will only attract limited demand from consumers. Meanwhile, ultrabooks, with assistance from Windows 8, will have a good chance to win out the competition.
As for the MacBook Pro's Retina display, since Full HD panels currently still have a better performance/price ratio, the innovation will also create no threat against Wintel notebook products.
Since Retina displays cost double a Full HD panel, while most existing multimedia content and software only support up to Full HD quality, and consumers will have difficulties finding differences between Retina displays and Full HD panels, whether the adoption of the Retina display can attract consumer demand remains to be observed, the vendors said.