Samsung's new CEO Kwon Oh-hyun revealed in an interview with WSJ that his company must focus more on software in order to maintain its leading position in the technology industry. The majority of Samsung's smartphones now run Google's Android software, but the South Korean giant feels the need to strengthen its proprietary software, even though its Bada software hasn't gained much ground.
Over the past year, Samsung 005930.SE +0.08% has emphasized the need to focus on strengthening its proprietary software to help drive smartphone sales, and estimates by analysts show Samsung surpassed Apple Inc. AAPL +0.43% in the first quarter to become the world's biggest seller of smartphones.
"A particular focus must be given to serving new customer experience and value by strengthening soft capabilities in software, user experience, design, and solutions," Kwon Oh-hyun said in his inaugural speech.
The new CEO didn't disclose how much Samsung plans to spend on strengthening its software division, but his message to boost its relatively weak software arm is in line with the former CEO's stance.