The company has chosen the same system for its handsets and wants to increase its market share by selling mobile phones under its own name. The company will also spend $200 million on advertising this year to boost its brand awareness.
Huawei wants to pushing into the higher-end segment of the market. Huawei plans to ship 50-60 million smartphones globally this year, up from 20 million last year and 3 million in 2010. The company's gross profit margin dropped 6.5 percentage points to 37.5 percent last year.
Huawei prepping Windows 8 tablets
Posted on Thursday, June 21 2012 @ 16:15 CEST by Thomas De Maesschalck