Panasonic president Kazuhiro Tsuga told the press that cheap OLED TVs aren't likely to hit the market for a "considerable time".
The take home message? Don't expect to hang up a brand new $300 OLED TV on your wall by the end of 2013.
The strategic Sony-Panasonic partnership is the result of pressure being applied by Korean-based electronics manufacturers, LG and Samsung. This year, both companies unveiled their own large-screen OLED televisions. Working together, Sony and Panasonic hope to minimize the effects of their head start.
Interestingly, Sony pioneered OLED technology. The company actually sold OLED televisions during 2007 and 2008, but halted production after both consumers and industry were spooked by financial uncertainty. Sony's 1080p, 27-inch OLED units sold for around $2000.