The web is where we go to find things—that somewhere special to eat tonight, the directions to guide us there and suggestions for that one-of-a-kind present for the birthday girl. Ninety-seven percent of Americans are looking online for local goods and services using their computers and mobile devices.
The growth of our Internet use has naturally helped the ecommerce industry to expand rapidly over the past decade. But the web is also positively impacting brick-and-mortar businesses. According to Boston Consulting Group, American consumers who researched products online last year spent almost $2,000 actually purchasing those products offline. That’s almost $500 billion that went directly to main street retail. All in all, it’s clear that the economic impact of the web is huge; the Internet is where business is done and jobs are created.