Amazon buys 3D mapping firm UpNext

Posted on Wednesday, July 04 2012 @ 20:13 CEST by Thomas De Maesschalck
Amazon announced a somewhat strange acquisition today, the company bought UpNext, a small firm that makes a 3D mapping app for iOS and Android. TechSpot speculates Amazon may be planning to use the aquisition to add GPS to its next-gen Kindle Fire.
The e-tailer's current generation of Kindles do not include GPS functionality, thus providing maps on Amazon-branded hardware doesn't seem particularly useful. However, perhaps this acquisition supports some of those rumors we heard earlier this year about a new Kindle Fire coming in 2012.

Is it possible the next generation of Kindles will come with a GPS sensor baked-in? Certainly, but speculation nonetheless.

Of course, the company may even decide to incorporate mapping software in its various apps, like Kindle for iOS and Android or even rollout its own stand-alone navigation software -- afterall, Amazon already has its hands in just about everything from cloud storage, web shopping, books, instant video, music, apps and more.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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