Electronic Arts Labels boss Frank Gibeau told GamesIndustry International that his company is going to be 100 percent digital in the near future. The game publisher isn't planning to abandon the retail channel anytime soon, but Gibeau says it's inevitable that EA is going digital-only.
We asked Gibeau point blank when the company will have most, if not all, revenues coming from digital products. It's not as far off as one might think.
"It's in the near future. It's coming. We have a clear line of sight on it and we're excited about it. Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that's the best way for them to get it, that's what we're going to do. It has a lot of enhancements for our business. It allows us to keep more that we make. It allows us to do some really interesting things from a service level standpoint; we can be a lot more personalized with what we're doing," Gibeau enthused.