Blu-ray and HD DVD negociations failed

By late May, however, it was clear the negotiations were in deadlock, and so the principals brought in more senior staffers, including Kutaragi, to bring the discussions to a higher level. Once again, Sony's suggestion that HD DVD's data structure be incorporated into BD's, with BD providing the unified physical structure appear to have been rejected by Toshiba. To be fair, Sony hasn't been willing to embrace HD DVD, either