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Microsoft and NBC end MSNBC joint venture

Posted on Monday, July 16 2012 @ 12:39:39 CEST by


Microsoft and NBC made an end to their 16-year MSNBC.com partnership. NBC bought out Microsoft's stake in the joint venture, but the software giant will still provide advertisements on the website and NBC will also continue to provide content for MSN.com.
NBC will be taking full control from this point forward but financial details were not discussed. For the time being, MSNBC.com will reflect NBCnews.com The source states:

In the short term, msnbc.com will reflect the homepage of NBCNews.com. Eventually, it will become the address of MSNBC TV, giving MSNBC TV its own dedicated address and ending an arrangement under which the news site shared the MSNBC name with an increasingly commentary-driven channel.

Rumors had circulated the web some time ago that Microsoft was looking to divest of this entity as the site was no longer a core competency of the company. Naturally, seeing as NBC was the other stakeholder on the site, it makes perfect sense for them to buy out Microsoft's side of the equation. Microsoft and NBC previously had worked together on a cable television channel, also called MSNBC, but that partnership ended a few years ago.
Source: Neowin



 



 

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