Market research firm ABI Research predicts sales of OLED TVs will account for just 1 percent of the market in 2013 due to the high price of this new screen technology.
OLED TVs are expected to comprise less than 1% of flat panel TV sales through at least 2013, reaching 9% of units by 2017. In contrast, LED/LCD TVs, which often offer thinner form factors and less power consumption over traditional (CCFL) LCD TVs, are expected to grow from 35% of the market in 2011 to 75% in 2017.
This year's OLED TVs from Samsung and LG are expected to cost well over $5000 (closer to $10000) at sizes less than 60”. At these prices consumers are challenged with selecting picture quality and form factor over size – consider that an equivalent sized LED TV costs thousands less and at these prices you are close to Sharp’s new 90” LED TV (Sharp’s 80” LED TV can be had for prices closer to $4000).