Legit Reviews reports the Motion Pictures Expert Group (MPEG) has released a draft for H.265, a new video codec that promises to cut bandwidth in half compared to H.264. The new codec is anticipated to be finalized and launched in commercial products sometime in 2013.
The proposal seeks to use the High Efficency Video Codec (HEVC) in hopes of reducing space and bandwidth used by the current MPEG-4 and H.264 Advanced Video Codec (AVC) standards. The reason for this is simple: H.265 HEVC uses 40-45% less bandwidth and space compared to H.264, which means more room for more content. In Stockhom back in July a group of 450 people got together to approve the codec, which if used would allow for twice the number of TV channels to be broadcast within the same spectrum space. Per Fröjdh, Swedish MPEG Delegation Chairman and Manager for Visual Technology at Ericsson Research, has stated it will "have an enormous impact on the industry;" and that video could make up "90 percent of all network traffic" by 2015.