Toshiba continues efforts for unified DVD format

Last week messages were rolling in that the HD DVD and Blu-ray camp have stopped negotiations on creating a unified next-generation DVD format. However, Atsutoshi Nishida, Toshiba's new president, said his company will continue efforts to unify the two formats.

While Toshiba is willing to create a unified standard, the issue "should not be settled through top management's near-term political judgment," said the 61-year-old Nishida, who took the helm of the company on Friday.

The two groups "should deepen technological studies so as to realize a unification as the best format," he added, indicating Toshiba's intention of negotiating with the Blu-ray group on a long-term basis.

Toshiba is leading a group of companies supporting HD DVD as the next-generation DVD format. Other companies like Sony and Matsushita support Blu-ray. More info at Forbes