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Toshiba cuts NAND flash memory pricing by 20-25 percent

Posted on Tuesday, September 11 2012 @ 19:18:51 CEST by

Toshiba logo
Word has hit the wire that Toshiba has slashed the pricing of its Toggle Mode NAND flash memory by 20 to 25 percent. In late July the company reduced its NAND flash memory production by 30 percent in an attempt to increase the price of flash memory, but the plan backfired as other NAND flash manufacturers didn't follow suit.

TweakTown reports Micron took this opportunity with both hands and either held flash production or increased output to gain marketshare. Micron was succesful, companies are even making Micron flash versions of existing products, like the new OCZ Vertex 4 512GB M (M for Micron) SSD.
With the massive price drop, we can only assume that Toshiba is backing off their reduced output strategy. This is good news for consumers looking for even lower priced SSDs. How good is this for consumers? Well, this is a quote from one of my inside sources:

"Full on price war started today. I just got news from ******, all [our] SSDs are getting cut by around 25%"



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