VentureBeat talked to Phil Eisler, the general manager of NVIDIA's GeForce Grid Cloud Gaming unit, and got to hear that cloud gaming is just getting started. Eisler says numerous cloud gaming projects will appear in 2013, and noted that NVIDIA is adding cloud graphics technology to its graphics chips and making graphics cards available for cloud gaming servers. Full details in the interview.
GamesBeat: Some people have pointed out that if you sell a lot of graphics cards into data centers, you may not sell so many to consumers anymore. That’s a tradeoff.
Eisler: Yeah. As we discussed before, as the screens move to higher resolutions like 1440 or 2K and people want that kind of… I mean, we talk about 100 to 150 milliseconds of latency in cloud gaming. GeForce gamers are playing with 50 milliseconds of latency. There’s still a gap to that GTX experience for the hardcore gamer. I think it’ll be 10 years before we have to worry about them switching over to the cloud. They’re pretty particular about their gaming experience. I don’t think we have to worry too much about that right now. That also improves dramatically from generation to generation. We see this more the opposite way, really, as expanding the market for GeForce. I think it will attract new users, because it’s easier to play and you can now play PC games on any device, not just on a PC that you have to set up yourself. For the most part, it expands the market for Nvidia more than it takes away.